Anitawati Mohd Lokman
(Assoc. Prof. Dr.)
  Phone 03-55211208
  Email anita[at]tmsk.uitm.edu.my
anitawati[at]salam.uitm.edu.my
  Web site http://anitawati.uitm.edu.my
  Location TB-33
  Academic Position Associate Professor
  Qualification
  • PhD in Science (IT), UiTM, 2009
  • MSc. (IT), UiTM, 2001
  • B.E. (Information Eng.) Fukui University, Japan, 1994
  Working Experience
  • Associate Professor, UiTM Shah Alam, 2012-current
  • Senior Lecturer, UiTM Shah Alam, 2007–current
  • Lecturer, UiTM Shah Alam, 2002-2007
  • Senior System Engineer, Toshiba Electronics Malaysia
  • Staff Trainee, NEC C&C, Tokyo, Japan
  Professional Membership
  • Association of Information System (AIS), 2010 - current
  • AIS SIG HCI, 2010 - current
  • Japan Society of Kansei Engineering (JSKE), 2006 – current
  • Institute for System and Technologies of Information, Control and Communication (INSTICC), 2007 – current
  • IEEE, 2008 – current
  • Design and Emotion Society, 2009 – current
  Research and Project FUNDED RESEARCH
  • Semantic Kansei for Racial Unity, 2012-2014, RCF, UiTM.
  • A Theoretical Framework of Participatory Playful Interaction in Mobile Learning, 2012-2014, RAGS, MOHE.
  • A Reference Semantic Kansei Framework To Preserve Unity, 2012-2014, RAGS, MOHE.
  • Modelling Ubiquitous Language Learning Environment, 2012-2014, RAGS, MOHE.
  • Exploring Feasibility Of Natphoric Algorithm For Web-Based Kansei Engineering, 2012-2015, ERGS, MOHE.
  • Modelling Action, Construct And Control Measure (ACCM) For It Media Ethics In Malaysia, 2011-2013, FRGS, MOHE.
  • Validating E-Teaching/Learning Innovation In Dental Education, 2010-2011, FRGS, MOHE.
  • The Feasibility of PrEmo as a New Emotion Measurement Tool in Kansei Engineering Methodology, 2010-2012, FRGS, MOHE.
  • New Filtering Framework for Web Personalization Search, 2010-2012. FRGS, MOHE.
  • Requirement AnalysisUsing KJ Method: Prioritizing Research Area in FSKM, 2010-2011. DKC, UiTM.
  • Towards Human Centred Design Informatics: Determining Usage Context Mobile Solution for College Students and Rural Communities, 2010-2011. DKC, UiTM.
  • A Research on Intelligent Agent System Using Kansei Engineering,2008-2010. ScienceFund, MOSTI.
  • Towards e-Participation : A Comparison of Rural e-Communities Between Government-lead & Community-lead Initiatives, 2007-2009. FRGS, MOHE.
  • Engineering Emotional Values in e-Commerce Website, 2006-2008. ScienceFund, MOSTI.
  • Engineering affective quality in e-commerce website, 2007-2009. FRGS, MOHE.
  • Mapping physical properties with human perception in an online textile simulation, 2005-2006, IRDC, UiTM.
  • Archiving a cultural heritage : The Nyonya Kebaya, 2005-2006. IRDC, UiTM.
  • E-office for UiTM : Requirements study, 2004-2005. IRDC, UiTM.
  Publication BOOKS
  • Anitawati Mohd Lokman & Mitsuo Nagamachi (2009). Innovations Of Kansei Engineering. Industrial Innovation Series. Adedeji B. Badiru (Eds.). Taylor & Francis. In Print.
  • Mitsuo Nagamachi Editor (2010). Kansei / Affective Engineering. Industrial Innovation Series. Adedeji B. Badiru (Eds.). Taylor & Francis, In Print.
  • Anitawati Mohd Lokman & Mitsuo Nagamachi. (2009). Kansei Engineering: A Beginners Persperctive. UPENA.


BOOK CHAPTERS
  • Kansei Design Model for Engagement in Online Learning: A Proposed Model, Informatics Engineering and Information Science, Communications in Computer and Information Science, 2011, Volume 251, Part 1, 64-78. Springer Berlin Heidelberg.
  • ExpertkanseiWeb – A Tool To Design Kansei Website. Enterprise Information Systems. Series: Lecture Notes In Business Information Processing (LNBIP), Vol. 24. Filipe, Joaquim; Cordeiro, Jose (Eds.). 2009. ISBN: 978-3-642-01346-1, ISSN: 1865-1348. Springer Berlin Heidelberg.
  • Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Data Population. Human Centered Design. Series: Lecture Notes In Computer Science. Subseries: Information Systems And Applications, Incl. Internet/Web, And Hci. Vol. 5619. Kurosu, Masaaki (Ed.). 2009. ISBN: 978-3-642-02805-2. Springer Berlin Heidelberg.

JOURNALS
  • A.M. Lokman, K.K. Ishak, A. Hadiana. PrEmo and Kansei: A Comparative Analysis. International Journal of Basic and Applied Sciences. Insan Akademika Publications. 2013.
  • N.M. Noor, A.M. Lokman, N. Ramli. Using the KJ Method for the Construction of the Website Information Architecture of a Halal Information Portal. AWERProcedia Information Technology & Computer Science. Vol 03, 1642-1654. 2013.
  • A.M. Lokman. Design & Emotion: The Kansei Engineering Methodology, Malaysian Journal Of Computing (MJOC), Vol1, pp 1-12. ISSN: 2231-7473, UPENA. 2011.
  • A.A. Aziz, A.M. Lokman, Z.M. Yusof. Information Technology Ethics: The Conceptual Model Of Constructs, Actions And Control Measure, International Journal on Computer Science and Engineering (IJCSE), Vol 3(4). ISSN: 2229-563/ 0975-3397. Engg Journals Publications. 2011.
  • Validation Of Kansei Engineering Adoption In E-Commerce Web Design, Kansei Engineering International, Vol.9 No.1. ISSN 1345-1928.
  • Kansei Engineering: A Study On Perception Of Online Clothing Websites, Linköping University Electronic Press (26). ISSN 1650-3740.
  • E-Office For UiTM: A Survey Analysis. FTMSK Jurnal, Malaysia: Upena. ISSN 1823-0822.


CONFERENCE PROCEEDINGS
  • A. Sauffiyan, A.M. Lokman. The many facades of religious extremism: A theoretical investigation of the unsolved and recurring conflict. 2013 5th International Conference on Information and Communication Technology for the Muslim World, ICT4M 2013; Rabat; Morocco. 2013.
  • W.A.R.W.M. Isa, A. M. Lokman, S.R.S. Aris, M.A. Aziz, J. Taslim, M. Manaf, M.I.F. Arba'ai. Investigating Technology Readiness of Rural Community: An Analysis Of Age Differences. 2013 IEEE Business Engineering and Industrial Applications Colloquium (BEIAC). 2013. {IEEE / SCOPUS}
  • W.A.R.W.M. Isa, A. M. Lokman, S.R.S. Aris, M.A. Aziz, J. Taslim, M. Manaf, N.A.N. Abidin. Rural Informatics Engineering: Assessing Technology Readiness of Rural Community towards Implementation of e-learning. Recent Technological Advances in Education. 2013.
  • S.M. Salleh, A.R.A. Rahman, A.M. Lokman, “Re-Evaluating Race and Racial Conflicts: An Instrumentalist View of Race Relations in Malaysia", ICSSR 2013, Penang, 2013.
  • S.M. Salleh, N.A.S., A.M. Lokman, N.N.M. Noordin, A.R.A. Rahman, “The Social-Media Representation of the Malaysian 13th General Election”, Media and Election, Kuala Lumpur, 2013.
  • N.F. Taharim, A.M. Lokman, W.A.R.W.M. Isa, N.L.M. Noor. Relationship Model of Playful Interaction, Interaction Design, Kansei Engineering and Mobile Usability in Mobile Learning. 2013 IEEE Conference on Open Systems (ICOS 2013). 2013.
  • N.F. Taharim, A.M. Lokman, W.A.R.W.M. Isa, N.L.M. Noor. The Conceptual Framework of Playful Interaction in Mobile Learning (M-Learning). the 2013 IEEE Symposium on Business, Engineering & Industrial Applications (ISBEIA 2013). 2013.
  • A.A. Aziz, A.M. Lokman, A.I. Mohamad, Z.M. Yusof. An Empirical Study of Unethical Behavior in a Tertiary Institution in Malaysia. The 2013 International Conference on Computer, Control, Informatics and its Applications (IC3INA 2013). 2013.
  • M.F. Mazlan, A. Sivaji, S.S. Tzuaan, A.M. Lokman. Enhancing The Heuristic Evaluation (HE) by Development and Validation of A Collaborative Design Measurement System (CDMS): Collaborative Design and Measurement System for Designers And Testers. 2012 IEEE Colloquium on Humanities, Science and Engineering (CHUSER).
  • A.S. Zulkifli, W.A.R.W.M. Isa, A.M. Lokman. Consumer Evaluation Measurement Model (CEMMo) in Culturally-Mediated Web Information Architecture: A Research Framework. The The International Conference on Information Retrieval and Knowledge Management (CAMP12), 2012.
  • N.L.M. Noor, A.M. Lokman, N.A. Ramli. Using The KJ Method For The Construction Of The Website Information Architecture Of A Halal Information Portal. 3rd World Conference on Information Technology (WCIT-2012).
  • A.M. Lokman, K.K. Ishak, F.H.A. Razak, Aziz, A.A. The Feasibility Of PrEmo In Cross-Cultural Kansei Measurement. 2012 IEEE Symposium on Humanities, Science and Engineering Research (SHUSER 2012).
  • N.A. Kadir, A.M. Lokman, A. Ahmad. Dominant User Context (DUC) Filtering Framework For Web Personalized Search. 2012 IEEE Symposium On Wireless Technology & Applications (ISWTA 2012).
  • A. Sauffiyan, A.M. Lokman. Prelude To Psychological Warfare In Malaysia: A Conceptual Understanding, Experience, And Future Advancement. 2012 IEEE Symposium on Humanities, Science and Engineering Research (SHUSER 2012).
  • N.N.M. Noordin. A.M. Lokman. The Use Of International Relation Conceptual Models To Engage Public Diplomacy. 2012 IEEE Symposium on Humanities, Science and Engineering Research (SHUSER 2012).
  • M.F. Mazlan, A. Shivaji, A.M. Lokman. Information Architecture (IA) For A Collaborative Design Measurement System (CDMS). The Second Southeast Asian Network Of Ergonomics Societies Conference (SEANES 2012).
  • A.N. Rusli, S. Mohamed, A.M. Lokman. Responding to consumer desire in Malaysian furniture design: The application of Kansei Engineering method. 1st International Conference On Design & Innovation. 2012.
  • F. Redzuan, A.M. Lokman, Z.A. Othman, S. Abdullah. Kansei Design Model For E-Learning: A Preliminary Finding. Proceeding Of The 10th European Conference On E-Learning (ECEL-2011).
  • F. Redzuan, A.M. Lokman, Z.A. Othman, S. Abdullah. Kansei Design Model For Engagement In Online Learning: A Proposed Model. Proceeding Of The International Conference On Informatics Engineering & Information Science (ICIEIS2011).
  • S.N. Hussin, A.M. Lokman. Kansei Website Interface Design: Practicality And Accuracy Of Kansei Web Design Guideline. The Proceedings Of The International Conference Of User Science And Engineering (I-User) 2011.
  • A.A. Aziz, A.M. Lokman, S.A. Ishak, Z.M. Yusof. Information Technology Ethics: The Social Aspect Of Human Computer Activities: An Investigation Of Information Technology Ethics. The Proceedings Of The International Conference Of User Science And Engineering (I-User) 2011.
  • Redzuan, F., Lokman, A.M., Othman, Z.A. Converging Kansei And Learning Style For Students' Emotional Attachment In E-Learning Environment. 2010 3rd International Conference On Computer And Electrical Engineering (ICCEE 2010).
  • Lokman A.M., Satibi, N.A. Exploring Kansei Structure And Visualization Of Cell-Phone Design Cluster. 2010 International Conference On Computer Applications & Industrial Electronics (ICCAIE 2010), pp.239-244, 5-8 Dec. 2010.
  • A.M. Lokman, K.A. Kamaruddin. Kansei Affinity Cluster for Affective Product Design. The Proceedings of the International Conference of User Science and Engineering (i-USEr) 2010, pp.38-43, 13-15 Dec. 2010.
  • Lokman, A.M.; Kamaruddin, K.A.; , "Kansei affinity cluster for affective product design," 2010 International Conference on User Science and Engineering (i-USEr), , vol., no., pp.38-43, 13-15 Dec. 2010.
  • A.M. Lokman, E.N.M. Ibrahim. The Kansei Semantic Space In Children’s Clothing. The Proceedings Of The International Conference On Information Retrieval And Knowledge Management (Camp’10). Shah Alam, Malaysia. 2010.
  • E.N.M. Ibrahim, A.M. Lokman. Exploring Kansei Attributes Of The Emotional Design Preferences On Children’s Wear In Malaysia. The Proceedings Of The Kansei Engineering And Emotion Research International Conference 2010 (KEER 2010). Paris, France. ISBN: 978-4-9905104-0-4. 2010.
  • A.M. Lokman, A.A. Aziz. A Kansei System to Support Children’s Clothing Design in Malaysia. Proceedings of 2010 IEEE International Conference on Systems, Man, and Cybernetics. 10-13 October 2010. Istanbul. 2010.
  • A.M. Lokman, N.M. Noor, M. Nagamachi. ExpertKanseiWeb – A Tool To Design Kansei Website. Enterprise Information Systems. Series: Lecture Notes In Business Information Processing (LNBIP), Vol. 24. Filipe, Joaquim; Cordeiro, Jose (Eds.). 2009. ISBN: 978-3-642-01346-1, ISSN: 1865-1348.
  • A.M. Lokman, A.F.H. Harun, N.M. Noor, M. Nagamachi. Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Data Population. Human Centered Design. Series: Lecture Notes In Computer Science. Subseries: Information Systems And Applications, Incl. Internet/Web, And HCI. Vol. 5619. Kurosu, Masaaki (Ed.). 2009. ISBN: 978-3-642-02805-2. 2009.
  • A.M. Lokman, M. Nagamachi. Validation Of Kansei Engineering Adoption In e-Commerce Web Design. Journal of Kansei Engineering International, Vol.9 No.1. ISSN 1345-1928. JSKE. Japan. 2009.
  • A.M. Lokman, A.F.H. Harun, N.M. Noor, M. Nagamachi. Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Data Population. Proceedings of the HCI International Conference. San Diego, USA. 2009.
  • A.M. Lokman, A.F.H. Harun, N.M. Noor, M. Nagamachi. Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Gender And Educational Background. Proceedings of the 6th International Conference On Information Technology In Asia (CITA) 2009. Kuching, Malaysia. 2009.
  • A.M. Lokman, N.M. Noor, M. Nagamachi. ExpertKanseiWeb – A Tool To Design Kansei Website. Proceedings of the 11th International Conference of Enterprise Information Systems (ICEIS) 2009. Milan, Italy. 2009.
  • Lokman, A.M., Harun, A.F., Noor, N.M., Nagamachi, M.(2009). “Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Data Population”, 13th Hci International 2009. San Diego, Usa. ISBN: 978-3-642-02944-8.
  • Lokman, A.M., Harun, A.F., Noor, N.M., Nagamachi, M.(2009). “Website Affective Evaluation: Analysis Of Differences In Evaluations Result By Gender And Educational Background”. 6th International Conference On Information Technology In Asia 2009. Malaysia.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2008). “ExpertKanseiWeb – A Tool To Design Kansei Website”. 11th International Conference On Enterprise Information Systems (Iceis) 2009. Milan, Italy. ISBN: 978-3-642-01346-1.
  • Hashim, M., H., Ghani, P. A. G., Ahmad, A., Aziz, A. A., Lokman, A. M., Sharif, S. M. (2008). “Towards The Development Of An E-Village: A Case Study Of Kg. Jenjarom, Kuala Langat, Selangor”. 2nd International Conference On Science And Technology (Icstie'o8). Malaysia.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2008). “Kansei Database System For Emotional Interface Design Of E-Commerce Website”. The Fifth International Cyberspace Conference On Ergonomics (Cyberg 2008). 15 Sept – 15 Oct. 2008.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2008). “Kansei Structure And Visualization Of Clothing Websites Cluster”. International Symposium On Information Technology, 2008. Itsim 2008. Volume 1, Issue , 26-28 Aug. 2008 Page(S):1 - 8. ISBN: 978-1-4244-2328-6.
  • Noor, N.M., Lokman, A.M., Nagamachi, M. (2008). “Applying Kansei Engineering To Determine Emotional Signature Of Online Clothing Websites”. Iceis (5) 2008: 142-147. Proceedings Of The Tenth International Conference On Enterprise Information Systems, Volume Hci, Barcelona, Spain, June 12-16, 2008. 2007, ISBN: 978-989-8111-40-1.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2007). "Engineering Kansei In E-Commerce Web Design." Hci International 2007. Beijing: Springer, ISBN: 978-3-540-73738-4.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2007). "Kansei Engineering: A Study On Perception Of Online Clothing Website." 10th International Qmod (Qmod ’07). Helsingborg, Sweden.
  • Lokman, A.M., Noor, N.M., Nagamachi, M. (2007). "Dominant Pattern Of Visual Design In Online Clothing Website." Proceedings Of 3rd International Conference On Web Information System And Technologies (Webist ’07). Barcelona, Spain: Insticc Press, ISBN: 978-972-8865-78-8.
  • Lokman, A.M., Zainol, Z., Dharmarajan, N. (2007). " E-Office For Uitm: A Requirements Study", CSSR 2007, Malaysia.
  • Lokman, A.M., Noor, N.M. (2006). "Kansei Engineering Concept In E-Commerce Website." International Conference On Kansei Engineering And Intelligent Systems 2006 (Keis '06). Aizu-Wakamatsu, Japan: KEIS '06, Aizu Univ. Pp 117-24.
  • Lokman, A.M., Noor, N.M. (2006). "Engineering Emotional Usability In E-Commerce Website: The Kansei Approach." International Conference On Business Information Technology 2006 (Bizit '06). Kuala Lumpur, Malaysia: Upena.
  • Dharmarajan, N., Aziz, A. A., Lokman, A.M. (2006). "Archiving Cultural Heritage In Malaysia: The Nyonya Kebaya." International Conference On Business Information Technology 2006 (Bizit '06). Kuala Lumpur, Malaysia: Upena.
  • Chik, R. Z. W., Lokman, A.M. (2006). "Effect Of Product Customization On Consumers’ Shopping Enjoyment Towards The Intention To Purchase Fabric Online." International Conference On Business Information Technology 2006 (Bizit '06). Kuala Lumpur, Malaysia: Upena.
  • Zainol, Z., Lokman, A. M., Dharmarajan, N. (2005). "A Framework For E-Office In Uitm." National Conference On Computer Science, Technology And Networking 2005 (Csten '05). Uitm, Malaysia: Upena ISBN: 967-958-211-6. Pp 139-43.
  • Lokman, A.M. (2002). "Window To The World." Fukui University International Congress 2002 (Fuic 2002). Fukui, Japan. Pp 11-12. Ed.

REPORTS
  • Project Report. “Engineering Emotional Values In Web Design”. Mohe, Frgs. Project Id: 01-01-01-Sf0029. 2009.
  • Project Report. “Engineering Affective Quality In E-Commerce Website”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029. 2008.
  • Technical Report. “Confirmatory Evaluation”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029. Project Title: Engineering Affective Quality In E-Commerce Website. 2008.
  • Technical Report. “Exploratory Evaluation”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029. Project Title: Engineering Affective Quality In E-Commerce Website. 2007.
  • Technical Report. “Sample Websites And Design Elements”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029. Project Title: Engineering Affective Quality In E-Commerce Website. 2007.
  • Technical Report. “Semantic Affective Value For E- Commerce Website”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029. Project Title: Engineering Affective Quality In E-Commerce Website. 2007.
  • Technical Report. “Kansei Engineering”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029
  • Project Title: Engineering Affective Quality In E-Commerce Website. 2007.
  • Technical Report. “Kansei Engineering”. Mosti, Sciencefund, Project No.: 01-01-01-Sf0029
  • Project Title: Engineering Affective Quality In E-Commerce Website. 2007.
  • Project Report. "Mapping Human Sensory Responses In 2d And 3d Environment", Project Id: 5/3/983. 2006.
  • Project Report. "Archiving A Cultural Heritage: The Nyonya Kebaya", Project Id: 5/3/1043. 2006.
 
  Award SCHOLARSHIPS
  • JPA / UiTM STAFF SCHOLARSHIP 2005 – 2009
  • NICHICON CORPORATION FUND, JAPAN 1993
  • JPA / MONBUSHO LOOK EAST POLICY SCHOLARSHIP 1989 – 1992
  • JPA JAPAN PREPARATION SCHOOL SCHOLARSHIP 1987 - 1989
  • MOE BKP SCHOLARSHIP 1982 – 1986

INNOVATIONS
  • SILVER MEDAL (e-Village), IID, UiTM MALAYSIA 2007
  • SILVER MEDAL (e-Village), MTE MALAYSIA 2008
  • SILVER MEDAL (e-Village), SIIF, KOREA 2008
  • BRONZE MEDAL (Design Tools for Kansei Website), IID, UiTM MALAYSIA 2009

INTELLECTUAL PROPERTY
  • E-Village, E-Kampung 2006 – Current
  • Kansei Web Design Elements, Periodic Table Of Kansei Web Design Elements, Guideline To Kansei Web Design, Guideline To Affective Web Design 2008 – Current
  • Kansei Design Model, Model For Kansei Product Design, Design Method For Kansei Product Patent Pending

CONSULTATION
  • KANSEI ENGINEERING – A BEGINNERS PERSPECTIVE. UPM. 2008-2009.
  • E-VILLAGE. KG. JENJAROM. 2006-2007.
  • ICT. STAR, MAXIS CYBERLINQ. 2005.
  • E-COMMERCE. MPK. 2003.

CERTIFICATE / LETTER OF APPRECIATION
  • Certificate of Appreciation as KEER 2010 Paris Session chair, 2010.
  • Letter Of Appreciation As Forum Participant In Fukui University International Congress, Japan 2002
  • Letter Of Appreciation As Committee For Uzbekhistan’s Ministry Of Education From Uitm’s Vice Chanselor, UiTM Malaysia 2003
  • Letter Of Appreciation As Time Table Committee From FTMSK’s Dean, UiTM Malaysia 2003